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The web site states the following, "What is a CCRC? Residential Assisted Senior Living." I noticed that the web site said " Skilled Nursing Memory Enhancement Care." They also said " Senior Activities Wellness Programs. Serving the Greater Los Angeles area for more than a century, men and women in their senior years have enjoyed Hollenbecks vibrant, rewarding and comfortable environment, where friendships grow as personal interests are pursued. We offer quality residential and assisted residential living with 24-Hour Nursing, all in one location." The meta header had hollenbeck palms as the first optimized keyword. This keyword is followed by Hollenbeck Home, formerly Hollenbeck Home, and Assisted living Los Angeles County which isn't as important as hollenbeck palms. The other words hollenbeckpalms.com uses is Retirement community Los Angeles County. Senior apt Los Angeles County is included and could not be seen by search crawlers.